How EA is Marketing Jedi: Fallen Order is Weird

The latest installment in the Star Wars video game franchise was announced a few days ago during the ongoing Star Wars celebration – Jedi: Fallen Order is officially being developed by EA and Respawn, and the timing couldn’t have been better. As EA nears the end of its exclusivity period with the media franchise, the Jedi: Fallen Order marketing is a weirdly distinct 18o-degree change from the likes of Star Wars Battlefront.

The word on the street is that Jedi: Fallen Order is going to have a star-studded cast with the likes of Gotham‘s Cameron Monaghan. The studio looks like it’s going all out, and EA’s PR team has made quite the sweeping statement about the type of experience that the game is going to deliver to fans according to the Jedi: Fallen Order marketing. Whether fans can put any weight in this statement, however, remains to be seen.

Related: Jedi: Fallen Order Is Single-Player (With No Microtransactions), Releases 2019

The tweet from EA from its official Star Wars account Twitter account notes that Jedi: Fallen Order is going to be devoid of a lot of the features that made players unhappy with Star Wars Battlefront. From the presence of microtransactions to loot boxes, it looks like those are all going to be nixed from this newest Respawn title if the Jedi: Fallen Order marketing campaign is to be believed.

The issue that the community is likely having with the Jedi: Fallen Order marketing is fundamentally to do with the way EA appears to be patting itself on the back for not having pricey in-game transactions and RNG loot that you have to pay real money for. Being proud of not adding arguably exploitative practices like loot boxes seems a bit hypocritical for a studio that canned everything meaningful about the single-player experience with Star Wars Battlefront whilst packing as many real money transactions into the game’s dead horse as efficiently as possible. The fact that fans have seen almost nothing with regards to actual gameplay footage from Jedi: Fallen Order is just another warning bell that makes it hard to take the marketing of the game at face value.

It’s a good thing that EA has decided to do away with microtransactions in Jedi: Fallen Order, and not just because the fan blow-back over that topic was particularly swift and vicious. However, the fact that the studio appears to be lauding itself for not putting in things like loot boxes when it was one of the prominent driving forces behind that microtransaction craze a few years ago with Battlefront is tone deaf at the very best.

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Source: EA Star Wars/Twitter

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